Car, bakkie, truck, bus and airplane wraps consider the facts
- More than 94% of South Africans can be reached by means of vehicle advertising.
- Vehicle branding is one of the most cost effective forms of advertising, due to the once off cost and wrap lifetime, which is normally 3-5 years.
- Vehicle advertising has grown faster than any other segment of outdoor advertising and has doubled from 2005 - 2008.
- Wraps generate up to 30,000 – 70,000 impressions per day.
- Vehicle branding is mobile and not geographically limited like traditional billboards.
- Wraps typically have a higher rate of retention because they are in your face and cannot be turned off or tuned out.
- Vehicle wraps have a much shorter impression distance than traditional outdoor advertising like billboards.
- Studies have shown that fleet graphics has a 15 times higher recognition rate than any other form of advertising.
